How to Choose a Trusted Basmati Rice Exporter in India – A Buyer’s Checklist

18 Jul How to Choose a Trusted Basmati Rice Exporter in India – A Buyer’s Checklist

Thinking of importing Basmati rice from India?

You’re on the right track. India is the world’s largest producer and exporter of premium basmati rice. But with so many suppliers out there, how do you choose the right one?

Whether you’re a wholesaler, supermarket, or food brand, picking the right basmati rice exporter in India is crucial for quality, timely delivery, and long-term business success.

Here’s a simple, step-by-step checklist to help you choose a reliable and trusted Basmati rice supplier.

1. Start with Certifications

Before anything else, make sure the exporter has the necessary licenses and certifications:

• APEDA (Agricultural & Processed Food Products Export Development Authority) registration

• ISO 22000 / FSSAI for food safety compliance

• Halal / USDA Organic (if your country or buyers require it)

Pro Tip: Certified exporters are more likely to meet international standards — meaning fewer risks for your business.

2. Look at the Rice Varieties They Offer

A dependable basmati rice supplier should offer a wide range of options like:

• 1121 Basmati (Raw, Steam, Sella/Parboiled)

• Pusa Basmati

• Traditional Long-Grain Basmati

• Organic or pesticide-free rice

A broader product range shows the supplier understands diverse buyer needs and can scale with your business.

3. Ask About Export Experience

Don’t hesitate to ask questions like:

• How many countries do you export to?

• Can you share trade references or past export documents?

• Which ports do you usually ship from?

Example: At New Rishta Agro LTD, we export to 25+ countries including the UAE, USA, and across Europe, ensuring smooth logistics and timely delivery.

4. Packaging & Branding Matter

Professional exporters offer more than just rice — they help your brand stand out.

Look for:

• Bulk packaging options (25kg, 50kg in jute or PP bags)

• Private labeling for retail or supermarket shelves

• Vacuum packaging for premium segments

✅ Always ask for sample packaging or real photos from past clients to check their quality standards.

5. Don’t Skip Reviews & Testimonials

Before finalizing a supplier, do a quick background check:

• Check their Google Business profile

• Look at reviews on IndiaMART, TradeIndia, or LinkedIn

• Ask for 2-3 client references — genuine exporters won’t hesitate

6. Visit Their Facility (or Request a Virtual Tour)

If possible, visit the processing unit — or ask for:

• Factory photos

• Processing and packaging videos

• Certificates on display

This builds trust, especially for bulk or long-term orders.

7. Don’t Just Chase the Cheapest Price

It’s tempting to go for the lowest quote — but it can cost you in the long run. Low prices may come with:

• Mixed or low-grade rice

• Delayed shipments

• Weak packaging and poor communication

Instead, focus on value for money:

• Certified, consistent quality

• Reliable logistics

• Clean packaging and after-sales support

Why Choose New Rishta Agro LTD, A Trusted Basmati Rice Exporter in India

We’ve been exporting high-quality basmati rice for over 20 years, with clients across the globe. Here’s what sets us apart:

• APEDA, ISO & FSSAI certified

• Wide range: 1121, Pusa, Traditional & Organic Basmati

• Customized packaging & private labeling

• On-time shipping from major Indian ports

• Dedicated support for international buyers

👉 Request a Quote Now – Let’s build a partnership that lasts.